One Man's Pleasure is Another (wo)Man's Protest
August 1st 2010 15:08
When it comes to men, it isn't hard to see the connection between women and beer!
Now a feminist group is targeting a beer ad with naked women! The three women in the ad, a blond, redhead and brunette, are holding beers that match their hair color.
From the article:
The feminists say there is no connection between the beer and naked women, and that the women have been used just to “sexualize” the brews.
(The group obviously doesn't understand the connection, or chooses to ignore it!)
Sex and alcohol go hand-in-hand more than people are willing to admit. The term 'beer goggles' wouldn't exist if alcohol didn't play a role most of the time. This goes for both men and women!
Now a feminist group is targeting a beer ad with naked women! The three women in the ad, a blond, redhead and brunette, are holding beers that match their hair color.
From the article:
The feminists say there is no connection between the beer and naked women, and that the women have been used just to “sexualize” the brews.
(The group obviously doesn't understand the connection, or chooses to ignore it!)
Sex and alcohol go hand-in-hand more than people are willing to admit. The term 'beer goggles' wouldn't exist if alcohol didn't play a role most of the time. This goes for both men and women!
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Comment by Spring-Heeled Jack
Over.Exposure
Comment by signals
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Then again, I learned a few things about female marketing. The ad may very well be targeting both a male and female audiences, and perhaps you are fooling yourself if you don't see it! Look at Cosmo. What's on it from cover-to-cover? Women! Look at Maxim. What's on it for the most part? Women!
Sexist is in the eye of the beholder and if the product sells, who cares what anyone thinks???
Comment by Spring-Heeled Jack
Over.Exposure
The point I was trying to make in relation to target audience was that, as you said, the majority of beer drinkers are male. As such, there's little sense in trying to entice them into a product they're already buying. The female market is one they should perhaps be investing more time and money in trying to crack.