Luxury Theaters At Premium Prices
March 26th 2008 19:52
If we are facing a recession and you want to lure people to cinemas for newly released films, how do you go about it? Why you raise your price to $35 a ticket of course! Of course to do this would be suicide nowadays, so you add some perks...some luxurious home-away-from-home perks!
Are the perks worth the trip? Here's what you get:
Each complex will sport theaters featuring 40 reclining armchair seats with footrests, digital projection and the capability to screen 2-D and 3-D movies, as well as a lounge and bar serving cocktails and appetizers, a concierge service and valet parking.
But the circuit will especially push its culinary offerings -- made-to-order meals like sushi and other theater-friendly foods from on-site chefs (a service button at each seat calls a waiter). Moviegoers will have to pay extra for any food they order, however.
It doesn't say if the cocktails and appetizers are free. That would make it worth it, because I would get more than $35 worth of cocktails alone!
Are the perks worth the trip? Here's what you get:
Each complex will sport theaters featuring 40 reclining armchair seats with footrests, digital projection and the capability to screen 2-D and 3-D movies, as well as a lounge and bar serving cocktails and appetizers, a concierge service and valet parking.
But the circuit will especially push its culinary offerings -- made-to-order meals like sushi and other theater-friendly foods from on-site chefs (a service button at each seat calls a waiter). Moviegoers will have to pay extra for any food they order, however.
It doesn't say if the cocktails and appetizers are free. That would make it worth it, because I would get more than $35 worth of cocktails alone!
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